Coca-Cola To Defend Aspartame In New Commercial

by Arjun Walia

Coca-Cola plans to run its very first ad defending Aspartame and the safety of artificial sweeteners. This move comes as a result of a dramatic drop in sales within the past year.

This is great news; it goes to show how much of an impact we can really make. More people around the planet are making better choices.

Never before have we seen such a shift in planetary perception. Questioning our world and what we surround ourselves with on a daily basis seems to be increasing at an exponential rate. Many people on the planet no longer believe major advertising without questioning the facts. When it comes to aspartame, it’s quite clear that this artificial sweetener can have a devastating effect on human health.

So why is Coca-Cola set to defend aspartame in a new commercial? Because the global community has been presented with so much evidence and information clearly outlining the harmful effects of Aspartame, it was only a matter of time before they responded. We’ve seen a similar phenomenon lately with Monsanto and Genetically Modified Organisms (GMOs) and pesticide.

Would you really trust a company that began using Cocaine as an ingredient in order to make it more addictive(0)? The company still derives extracts from the the coca plant, the plant used to make cocaine.

The ad represents the next phase of a campaign Coca-Cola Co. launched in January to push back at critics who blame its sugary drinks for fuelling obesity rates. The first wave of ads outlined the company’s commitment to fighting obesity and pointed to the many diet options it offers. Now Coca-Cola is trying to reassure people that those lower-calorie drinks aren’t harmful.

The Truth About Aspartame

A study out of Arizona State University that was published in the Journal of Applied Nutrition determined that Aspartame causes brain damage by leaving traces of Methanol in the blood(1). Another study published in the U.S. National Library of Medicine determined that long-term consumption of Aspartame leads to an imbalance in the antioxidant/pro-oxidant status in the brain(2). A study published by Washington University Medical School outlines a possible connection between Aspartame and brain tumors(3).

The brain isn’t the only thing in question when it comes to Aspartame. A recent study linked Aspartame to Lymphoma and Leukemia(4)(5). The study was published at the beginning of December in 2012, conducted by the Department of Medicine at Bringham Women’s Hospital and Harvard Medical School in Boston, MA. The study was a follow up after a 22-year period of data collection including frequent dietary and health check-ups of the study group and was published in the The American Journal of Clinical Nutrition.

A study published in the Clinical Journal of the American Society of Nephrology determined that sweetened soda increases the odds for kidney function decline(6). 3,318 women participated in the study for a number of years as they consumed diet soda that contained artificial sweeteners, most notably Aspartame. Two or more diet drinks a day led to a double risk in fast-paced kidney decline. The study was conducted by scientists from Brigham Women’s Hospital in Boston.

Aspartame clearly has the potential to be harmful to human health; and after examining multiple studies, it seems safe to say that Aspartame is indeed hazardous. Do you ever wonder how Aspartame became legal?

There are so many studies we should be turning our attention to when it comes to Aspartame. I can turn your attention to http://www.greenmedinfo.com/toxic-ingredient/aspartame. Here you will find more studies regarding Aspartame, and hopefully it inspires you to further your research rather than believing things without questioning them. They call it television programming for a reason.

Mass advertising and propaganda seems to be losing its effect on the human race, lets keep it going!

Sources:

http://www.nbcnews.com/id/52745835/ns/local_news-chicago_il/#.UgvpBtK2OVN

(0)http://www.nytimes.com/1988/07/01/business/how-coca-cola-obtains-its-coca.html

(1)http://www.mpwhi.com/aspartame_methanol_and_public_health.pdf

(2)http://www.ncbi.nlm.nih.gov/pubmed/22385158

(3)http://www.ncbi.nlm.nih.gov/pubmed/8939194

(4)http://www.ncbi.nlm.nih.gov/pubmed/23097267

(5)http://www.ncbi.nlm.nih.gov/pubmed/16507461

(6)http://cjasn.asnjournals.org/content/6/1/160.abstract?sid=fb9e39ed-6318-46de-9bf1-d497348f0756

Arjun Walia writes for Collective-Evolution, where this first appeared. You can Email him here: arjun@collective-evolution.com